This is a brand identity for Figurative Skateboards. This company embodies the raw essence of street skating in the North East. This brand represents hard work, adaptation and perseverance. These are all characteristics of growing up in the North East and enduring the long and cold winters as a street skater.
#RunTheseStreets is an advertisement campaign encouraging skaters to find the skate spots in the ads and to perform and film their best tricks there. The contestants will then upload their tricks to Instagram using the #RunTheseStreets. The skaters with the best tricks at each spot will win free skateboards for a year.